The American Community Survey (ACS) is America’s most powerful survey and the nation’s leading source of information on education, employment, housing, health, and other issues that shape our communities. Conducted year-round, the ACS provides timely, reliable data that inform civil rights enforcement, voting rights, equitable public investment, research, and decision-making at every level of government.

How to Participate:

This ACS Awareness Month, we’ve created a short video that explains what the ACS is, why it’s important, and why it’s safe and secure to complete. Help educate others about the ACS by sharing the video across your platforms!

Our ACS Almanac is a simple guide to why the ACS asks all of the questions it does. Every question has an impact and enables policymakers, researchers, and community-based organizations to help communities.

Our ACS resources below include a webinar library with recorded sessions covering ACS data, education, and community engagement. You’ll find talking points for engaging with policymakers, data stories showcasing the impact of ACS data, and practical guides on promoting ACS within your community.

Additionally, you can explore social media content to help spread the word and educate others. Stay connected with upcoming events and subscribe to our newsletters for ongoing updates and strategies. These resources are designed to equip you with the tools and knowledge needed to effectively advocate for the ACS and its importance in our communities.

Although August is recognized as ACS Awareness Month, the work of understanding, protecting, and using the ACS continues throughout the year. Because of this, Census Counts offers resources, tools, and educational opportunities to help organizations and community stakeholders access ACS data, communicate its importance, and apply it to their work.

Explore and share these resources, watch recordings of previous webinars, and visit our calendar for upcoming learning opportunities. Together, we can strengthen the ACS and ensure its data continue to advance civil rights, democracy, and equitable outcomes for all communities.

ACS Social Media Toolkit

This toolkit is designed to provide you with graphics and resources that can be used to educate communities and continue to uplift the importance of the ACS.

Share & Amplify

ACS Almanac

The ACS Almanac contains important information about why each question is asked on the ACS. Every question has a required purpose and many uses to enable policymakers, researchers, and community-based organizations to help communities.

Explore & Share

A concise alphabetical key with over 30 entries to help you understand why the American Community Survey collects certain data year after year between the decennial census.

Featured ACS Almanac Topics

Click any of the featured topics below to jump straight to resources answering, “Why does the ACS ask about…”

More Resources

  • Niłeereech’yaa, We Are Counting:  Digital toolkit of accessible messaging created by the AKPIRG Alaska Native Language Panels to help communities across Alaska understand and benefit from the ACS.
  • The Census Project Report: America’s Essential Economic and Social Data at Risk. See 2025 update and resources here!
  • National Urban League: toolkit on the American Community Survey
  • Coalition on Human Needs: ACS income, hardship and health insurance data tables by state
  • National Congress of American Indians two-pager on What Users of Data for American Indians and Alaska Natives Need to Know
  • Blog on the importance of investing in the ACS (The Leadership Conference and The Census Project)
  • Blog on efforts to include LGBTQI+ data collection on the ACS (The Leadership Conference and Whitman-Walker)
  • ACS blog from The Leadership Conference and The Census Project (2023)
  • See links to additional ACS resources on our Census Counts website

Introduction to the American Community Survey (U.S. Census Bureau, 2025): Recording link

Essential Data Powering the Economy – The American Community Survey (The Census Project and National Association for Business Economics, 2025): Recording link

Using Race and Ethnicity Data from the ACS (Coalition on Human Needs, 2025): Recording link

America’s Essential Economic and Social Data at Risk (The Leadership Conference and The Census Project, 2024)
Recording link | Slides

Using ACS Data to Uplift Underserved Communities (The Leadership Conference, 2024)
Recording link | Slides

How to Use ACS Poverty, Income, and Health Insurance Data (Coalition on Human Needs, 2024): Recording link

ACS Data, Education, and Outreach (The Leadership Conference, 2023)
Recording Link| Passcode: *a.atNF0| Slides

ACS Operations, Promotion and Community Engagement (The Leadership Conference, 2023)

Recording Link| Passcode: f#b$8vMG | Slides

Join #ACSAwarenessMonth on Social Media!

The Leadership Conference posts about the American Community Survey to help demystify why the ACS asks certain questions and how ACS data impact our lives. You can view our series of ACS Awareness Month posts below. Feel free to re-post or add your own!

The more you know! The American Community Survey helps us understand what all of our communities need to thrive. Tell your story and help your community by completing the ACS if you receive it! Learn more here: censusroadmap.org/american-commu…

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— civilrightsorg.bsky.social (@civilrightsorg.bsky.social) August 13, 2025 at 12:00 PM

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