2025 is a key moment to engage funders in shaping the future of census equity.
As the Census Bureau finalizes its first operational plan and prepares for major milestones like LUCA and the 2026 Census Test, philanthropic partners have a crucial role to play in supporting state and community organizations on the ground.
Now is the time to:
✔ Reconnect with funders who supported 2020 Census work and share your vision for 2030
✔ Introduce new funders—especially local and regional ones—to the importance of census outreach and planning
✔ Emphasize how early investment builds long-term capacity, ensuring trusted messengers are ready before peak census years
✔ Advocate for flexible support that strengthens infrastructure, coalition-building, digital tools, and message development
You don’t need to wait for a formal campaign year. Outreach, education, and infrastructure building all begin now—and funders can help set the stage for a fairer, more accurate count in 2030.
