2025 is a key moment to engage funders in shaping the future of census equity.

As the Census Bureau finalizes its first operational plan and prepares for major milestones like LUCA and the 2026 Census Test, philanthropic partners have a crucial role to play in supporting state and community organizations on the ground.

Now is the time to:

✔ Reconnect with funders who supported 2020 Census work and share your vision for 2030
✔ Introduce new funders—especially local and regional ones—to the importance of census outreach and planning
✔ Emphasize how early investment builds long-term capacity, ensuring trusted messengers are ready before peak census years
✔ Advocate for flexible support that strengthens infrastructure, coalition-building, digital tools, and message development

You don’t need to wait for a formal campaign year. Outreach, education, and infrastructure building all begin now—and funders can help set the stage for a fairer, more accurate count in 2030.

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More Roadmap Resources

Click here for a quick overview of Roadmap-related resources to get started at any time >

Including our Census Day 2023 Webinar for the States Count Action Network (S-CAN) on how to use the Roadmap to 2030 anytime now until the next decennial census is officially underway.