➜ Continue regular meetings to keep 2030 Census coalition members informed about key 2030 Census policy and operational developments and identify needs. (We recommend meeting once a month.)

➜ Build relationships with your local Census Bureau offices to ensure effective investment strategies and constructive relationships between your census coalition and census officials.

➜ Consider developing a rapid response network and/or monitoring disinformation. (Note that things will look much different for the 2030 Census, perhaps significantly so, from the 2020 Census. Utilize contemporary best practices from recent campaigns when building out this system.)

➜ Utilize coordinated messaging, research, and database tools to finalize field and communications GOTC plans.

➜ Promote applications for census local office and field positions when the Census Bureau begins hiring to help ensure that Census Bureau enumerators are representative of the communities they serve, which in turn will help meet the goal of a fair and accurate census.

➜ Continue to identify media outlets, with an emphasis on local and ethnic media, that can partner with you on a 2030 Census campaign.

  • Begin to identify and train a network of trusted messengers to promote the 2030 Census.
  • Note that the Census Bureau cannot buy advertising with media outlets that do not have a US remit-to address. If those outlets are important to your community, look to develop and place ad campaigns with them independently.

➜ Continue to work with key census partners (such as funders, elected officials, census officials, and CCCs), monitor decisions for the 2030 Census, and support efforts to adequately fund the Census Bureau.

➜ By the end of 2029, all field and communications plans should be close to final to allow for easy implementation.

➜ Start building train-the-trainer modules that will be used for engaging your coalition in GOTC.

➜ Start identifying digital and relational organizing tools that can be used for GOTC.

➜ Optional: By Spring 2029, 2030 Census messaging and materials should be finalized, including fact sheets, webinars, and other information sessions. Additionally, have in-language materials ready to go simultaneously with English-language resources.

➜ Optional: By mid-2029, conduct another round of message testing for the 2030 Census and update your initial messaging guidance from 2027.

➜ Optional: Offer subject matter assistance to your network and state and local elected officials through fact sheets, webinars, and one-on-one consultations

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More Roadmap Resources

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Including our Census Day 2023 Webinar for the States Count Action Network (S-CAN) on how to use the Roadmap to 2030 anytime now until the next decennial census is officially underway.